About

Currently fixated on building evals for production-grade AI products. Building Mind Control with the fantastic Sasha Koss. This project started out as a CMS for prompts, but it's slowly turning into a nifty little IDE for prompt engineers.

Last updated Sep 8th 2025.

My story in 7 bullet points…

Started my career as a corrective exercise coach for people with severe back pain.
After 7 years as a physical therapist, I needed a change. I dabbled on the design side of things for a year or two, and UX (whatever that means), but I eventually gravitated towards the tech.
At 27, I pulled the trigger and I taught myself how to code. Worked as a freelance software engineer for about 5 years.
Realised that I enjoyed the product side of software development much more than engineering. I gradually began to focus on helping companies improve their user retention metrics. Eventually, I transitioned to becoming a full-time consultant.
At some point along the way, I began using a tool called Chirr App to write Twitter threads. Reached out to the founder, Sasha Koss, and shared my appreciation. We became friends. A year later, I joined the project as a co-founder.
Sasha and I began working on Chirr App full-time. A tiny bootstrapped team of 3, and we worked hard to build a tool that helps businesses share what they do on Twitter. Then Elon Musk bought Twitter at the end of 2022, and it almost destroyed the business.
We switched to building a prompt chaining tool called DaisyChain. We spent a year working on it, but it didn’t go anywhere, so we decided to start work on a new project called Mind Control. This time, it was a content management system for prompts.

Done my best to distil the practical lessons from my projects into a collection of useful guides…